Kota Dussehra Mela

Kota Municipal Corporation was planning to celebrate the 125th edition of iconic “Kota Dussehra Mela" in 2015 but they were facing a challenge of bringing its legacy to digital world. We were on-boarded to bring the digital transformation.

Website : kotadussehramela.com

PC : Rajasthan Tourism.

Approach

To bring the legacy of “Kota Dusserha Mela" online, we divided the task into three verticals as we were running against a tight deadline of less than a week before the mela begins.

Digital Presence (Setup it’s website & profiles on all social media platforms.)
Authentic information & content
Online helpline for any inquiries about the fair

Results

With our “rocket-speed" execution, we were able to bring the legacy online before the fair began. In addition to it, with our top-notch SEO, within 1 month of launch, we were able to drive organic traffic from 34 countries & this digital branding helped the fair witness most no. of foreign tourist ever in the history; resulting in increase in tourism & jobs for people of Kota.

The local authorities were very happy with our work and we were awarded at the closing ceremony. Not only this, our contract was extended for next 3 years and since 2015, we’ve been managing the digital assets of Kota Dussehra Mela.

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