Brief : Client had been working in the field of cervical cancer awareness for 3+ years. They wanted us to create an impactful campaign for Cervical Cancer Awareness & the work which they are doing.

We came up with the idea of #CervicalCancerMuktBharat. The client roped in Mandira Bedi to do a video emphasizing on cervical cancer screening. To maximize the impact, we roped in close to 500 influencers & planned content & conversation based campaign across social media.